Maximizing ROI with Google Ads for Thread & Charm
Improved ad performance and boosted sales for Thread & Charm’s unique, customizable jewelry and accessories.
The Problem
Thread & Charm, an online store specializing in affordable, customizable jewelry and accessories, was looking to expand its reach and increase sales. Despite having an attractive product range, including personalized bracelets, earrings, and keychains, the brand faced low visibility and limited web traffic. To overcome this, Thread & Charm needed a well-targeted Google Ads strategy to capture a wider audience actively searching for affordable, unique jewelry.
Our Solution
To drive conversions for Thread & Charm, we designed a Google Ads campaign tailored to attract high-intent shoppers seeking customizable jewelry options.
We conducted in-depth keyword research to identify high-converting search terms, such as “custom bracelets,” “affordable jewelry online,” and “personalized accessories.” By focusing on a mix of broad-match and long-tail keywords, we captured diverse search queries relevant to Thread & Charm’s offerings.
To make the ads stand out, we crafted compelling, benefit-oriented ad copy emphasizing affordability and customization. Visual assets featured best-selling products like sports Heishi bracelets and gemstone bracelets, reinforcing the brand's unique appeal and encouraging clicks.
Using Google’s Smart Bidding, we set up automated bidding to adjust in real time based on performance data. This helped achieve maximum ROI by targeting the right audiences at the optimal cost-per-click.
We launched remarketing ads to re-engage visitors who showed interest but hadn’t yet made a purchase. This helped nurture leads and improve conversion rates by reminding potential customers of their previous interactions with Thread & Charm’s products.
Results Achieved
Our targeted Google Ads approach yielded significant improvements
Achieved a 75% boost in traffic to the Thread & Charm website, driving more potential customers to explore the brand’s offerings.
Improved conversion rate by 40%, with a significant portion of traffic converting into purchases of popular items like the sports Heishi bracelets and gemstone bracelets.
Reduced CPA by 30% through precise keyword targeting and Smart Bidding, ensuring efficient ad spend and better ROI.
With our Google Ads campaign, Thread & Charm effectively enhanced its online presence, attracting a wider customer base and converting more visits into sales.
